Vision Branding are one of the leading suppliers of branding solutions in Ireland. If you check their site you’ll see that they work with huge brands like Google, Facebook, Volkswagen, MasterCard, Heineken, Microsoft and now, they can add us to the list ;) This site turned out particularly nice and our graphic designer Elena really liked working with such high end digital assets. It also goes to show the importance of having high quality images – without them making a site look top notch will always be difficult.
VisionBranding.ie – WordPress Site Launch
Under the hood the site is designed for conversions. Previously the information architecture for the site wasn’t very clear or intuitive to allow potential customers find the products or services that would suit them. The new site has a completely revised IA which makes it easier for people to find what they want. The second benefit here is that the PPC campaigns that Vision run will be more effective as each end node page in effect serves as a landing page. On top of that each page is fully SEO’d so we’d expect that the site will start to rank higher than previously which will help with lead generation. The site isn’t live that long but it’s already received some enquiries which is what we like to see, hitting the ground running.
As you can see from the image to the right the site really does look well. What the image doesn’t show you is that the top image is actually a video in the header. Usually I’m not a fan of videos used in headers but this one looks great so just might have to revise my position on videos in headers.
Anyway, more posts coming soon as I’ve come across a few useful new plugins and tools to share with you. Jump on the mailing list below so you don’t miss out on any posts and if you’d like to work with us on a project then get in touch now!