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Onsite SEO – The SEO Anatomy of a Blog Post

Onsite SEO - The SEO Anatomy of a Post

Onsite SEO – you’ve probably heard the term but now it’s time for me to really open up my SEO toolbox and give those of you who read this the not-so-secret secret sauce for onsite SEO, or, at least how I do my onsite SEO.

It all starts with a target keyword. In the graphic below the keyword is “first words” and, as the graphic shows, first words are important for onsite SEO. Let this be one of the key takeaways you get – always ensure that your keywords appear towards the start of your title, description, etc in your post as that way you’re making it easier for search engines to crawl them and get a better idea of what your post is about. And, before writing a post, always have a good idea as to what your main keyword is so that you can naturally drop it, or secondary keywords, into your blog post.

Onsite SEO – The Big Three

For onsite SEO there are 3 areas of your post that could be considered as the most important. In each of these areas it is vital that you give Google a coherent message as to what the post is about and, in a way, each one strengthens and reinforces the other ones. The big three for onsite SEO are:

  1. Page URL – when you are saving or publishing your post make sure you include your keyword in the URL somewhere, preferably towards the start of the URL.
  2. Page SEO Title – if you’re using the Yoast SEO Plugin you can easily edit and amend the SEO title of your post. The SEO title is what appears in the top of the browswer bar and also appears as the title of the post when being shared via social media. As this is the title of the post try make it interesting to get some us human folk interested in reading it – catering to Google is well and good but don’t forget your readers.
  3. Meta Description – is what appears in the search results and as snippets when your post is shared via social media. The meta description is your chance to entice readers into click on your post but also serves as useful onsite SEO retail – make sure your keyword is included somewhere in it but also try include a hook and a call to action to get users to click.

Onsite SEO – The SEO Anatomy of a Blog Post

Once you have the big three boxed off you can then start to address the other aspects of onsite SEO that will give Google and other search engines a better idea about your posts content. The following items should form part of your onsite SEO checklist for each and every post:

Onsite SEO – That’s A Wrap

And there you have it my guide to onsite SEO. Ultimately, when writing blog posts, keep the overall objective of giving the search engines a strong sense of what the page is about in mind. Search engines are only machines like and so will parse and understand posts based on what they find in key spots on your blog post. By ensuring that they see your keyword in a variety of places then you are making it easier for them to pick up the topic of the site and laying down the best SEO foundations you can for your posts to be found in the search engines.

The above is what I apply to pretty much all of my blog posts so if you want to get an idea as to how you can apply this to your own posts I suggest you read more of my posts ;) It’s crucial that if you’re using the Yoast SEO plugin that you don’t get blinded by the green lights but instead understand how each of the onsite SEO elements relate to each other and how you can use them to improve your sites SEO.

Do you have any onsite SEO tips to share – I’d love to hear so please, comment below! If you enjoyed this post check out some of my other big reads and join the mailing list below to make sure you don’t miss out on future big reads!

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