Pay Per Click Advertising
Pay per click advertising (PPC) is the best and fastest way to get some quick traffic to your site when you need traffic in a hurry. PPC is often viewed as one of the easier aspects of online marketing as Google make it quick and easy for anyone to create an AdWords account, start a campaign and start bidding on keywords. Google like it like that as they make a fortune out of PPC each year and sadly most PPC campaigns don’t deliver the ROI (Return On Investment) that was expected leaving business owners scratching their heads with an empty wallet.
What is Pay Per Click Advertising?
The Pay Per Click PPC Wikipedia entry gives you the full low down on PPC nicely but, in a nutshell:
Pay per click advertising (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Holistic Approach to PPC Advertising
When doing PPC advertising I like to use a holistic methodology that not only finds the best keywords but also ensures that price paid per click is kept to a very minimum giving you a great ROI. This can be done by creating tailored land pages that make sense and relate to to the search term used and the Google ad that gets displayed. Adopting this approach increases the chances of a conversion which is what we’re all looking for – some sweet conversion rates.
Pay Per Click Advertising Keyword Research
The success of a PPC campaign can all hinge on the initial keyword research that is done. If the correct search terms aren’t identified then the campaign will be fruitless yet could still cost you a fortune. I’ve often been affectionately referred to as a bit of a boffin and there’s nothing I love more than spending a bit of time with the Google Keyword Research tool and tracking down some lucrative keywords. My approach to keyword research focuses on finding high volume, low competition keywords that “pre qualified” customers may be using for your specific niche.
Facebook Pay Per Click Advertising
Depending on what your objectives are for your advertising campaign some Facebook PPC advertising could be very useful. Facebook advertising allows you to get very granular when setting your criteria and well crafted Facebook ads can be beneficial – especially if trying to build up your Facebook community or presence.
What I Can Do For You
- Google PPC Campaigns: I can set up, maintain and monitor Google ad campaigns for your business.
- Facebook Ad Campaigns: I can set up, maintain and monitor Facebook ad campaigns for your business.
- Consulting/Training: If you need help with either Google or Facebook PPC ads I can provide consulting or training.