Action Point Software Development Company – Site Launch

Posted on August 30, 2013

It’s another day and another site launch. Avid readers of this blog will have noticed that the number of WordPress web design projects we’re completing is definitely picking up as myself and Niall are receiving more and more inquiries. The most recent site we’ve completed is for software development powerhouse, Action Point, which has just gone live today.

Action Point got in touch with us a few weeks back when they were having issues with their old site. Their hosting set up which was with Blacknight was causing them a few issues. When we got the call we then sprung into action to export all files via XML so that we could clean and then reinstate on a new server and go for a fresh build.

And a fresh build is what we did. We set Action Point up with Spiral Hosting (who we always use and recommend) and found a sharp, professional looking theme which we used as the basis for their site as per our WordPress design process. Once all the requirements for the site were understood we focused on functionality and SEO – our bread and butter. Was great to work on this site for Action Point as they have some big partners and clients – as witnessed in the below screenshot.

Action Point Software Development Company – Site Launch

The Action Point site has a range of functionality which allows them to promote case studies and white papers, highlights their management team, 3 points of contact for potential customers to make enquiries, shows off their great testimonials, has a mailing list integrated to capture leads and is easy to navigate. Another key function of the site is for help desk support and remote client logins which has been seamlessly integrated.

Software Development Technology Partners - Action Point

Software Development Technology Partners – Action Point

SEO wise the site will rank highly in its niche and due to its authoritative Google Page Rank and on-page SEO efforts, targeted organic traffic should start to come pretty quickly. Action Point are also quite active with local business and IT events so that should also help the site get traffic – never underestimate how offline efforts can benefit the online.

All in all the Action Point site is a strong representation of the company and is more than just a basic brochure site. Now that new site now live we’re onto the next project and should have another site or two going live next week. Stay tuned and check out the new Action Point site below.

Software Development


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