Have We Hit Peak Social Media – October Update

Posted on November 1, 2013

Hard to believe that this is now the 4th month of tracking the stats on peak social media usage. It’s not an exact science as accurate social media user data is hard to come by but in time these stats may become useful, or if nothing else, interesting. And, on the topic of interesting but perhaps useless info, this also happens to be my 50th blog post since my first post – Social Media Logo A Go-Go – on the 15th of July, a rate of one post every 2.16 days. If you’ve been reading posts at a similar rate many, many thanks.

Anyway, lets get numerical. As always this post follows on from the September, August and July posts and is based on the trojan work done by expandedramblings.com.

Social Media Logos - OctoberThe genesis of keeping track of these stats is a curiousity of mine as to whether or not this breed of social media platforms is reaching the end of their cycles. Only time will tell but in the mean time, lets tabulate ;)

Have We Hit Peak Social Media – October Update

Without further ado, here are the top 25 social media sites for October.

No.# Name Users (in millions) Comments
1 Facebook 1119 Surely you’ve heard of FB?
2 YouTube 1000 ..ditto for YouTube
3 QQ 825.4 Chinese social media network
4 QZone 611 Chinese social media
5 Sina Weibo 503 Chinese social media site
6 Twitter 500 ..tweet tweet..
7 Google + 343 Expect to see this figure much bigger next month
8 Tagged 330 probably should have heard of this one
9 LinkedIn 238 Social media network for business
10 WeChat/WeiXln 235 Originally Chinese, now global
11 Line 230 Japanese study social network
12 Tumblr 216 They see me tumblin’, they hatin’
13 Gree 190 Japanese social media, sushi pic heaven
14 Renren 178 Chinese real name social network
15 Badoo 172 Russian owned, dating social network
16 Instagram 150 No meal is complete without it
17 Youku Toudou 130 Chinese YouTube
18 VK.com 100 Russian social network site
19 Douban 100 Chinese Social Media Site
20 Netlog 84 Founded in Belgium, now global social media network
21 MyHeritage 75 Family orientated social network
22 Pinterest 70 Pin the tail on the..
23 Odnoklassniki 65.3 Russian social network
24 MyLife 63 Social media site aggregator to find friends
25 Ask.fm 60 Social media site that’s always in the news

When all is said in done the top 25 give us a total of 7.608 BILLION social media users of the top 25 social media sites for October. This represents a slight increase in users of .184%. The big movers and shakers in the month were Facebook losing a bit and a new arrival, Douban, knocking Classmates.com off the bottom of the chart and into social media oblivion (cough, 26th spot).

I think next month I’ll roll out one of my much promised graphs to give a visual representation of monthly changes. Do you have any preferences to the type of  graph –  line graph, pie chart, bar graph? Leave a comment and let me know and also, what’s your prediction for November – higher or lower?

Note: These social media usage figures are based on the work done by ExpandedRamblings. It isn’t easy to get accurate and verified stats and so some of the social media stats might be a bit off.


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