Google Plus Serendipity – Blast Off with Martin Shervington

Posted on April 15, 2014

I’ve said it before and I’ll say it again, when it comes to serendipity and good things coming your way online there is no better platform than Google Plus. Google Plus serendipity has struck time and time but when Martin Shervington contacted me to help him out with an infographic I knew the Google Plus serendipity machine had well and truly blasted off.

Google Plus serendipity Martin ShervingtonIf you’re not a Google Plus user then let me first give you some background on Martin – he’s a big deal! When I first started on Google Plus he was one the people I looked up to and learned from (like countless thousands of others). As you can see from his CircleCount screenshot, Martin has just shy of 350,000 followers which have viewed his profile over 42 million times! They are some big numbers and that’s what made it all the more surprising when he pinged me a message asking if I’d like to have a hangout with him to discuss a possible collaboration.

Long story short, I didn’t say no to collaborating with Martin – who in their right mind would? He wanted myself and graphic designer Elena Montes to create a co-branded infographic for his ultimate Google Plus Consultant check list, with a nifty cosmic theme. Task in hand we set about creating the infographic for Martin which you can see below. Since launch the infographic has been viewed thousands of times but the question you might be asking is “Hey Rob, how or why did Martin get in touch with you?!?” – so, let me try answer that one for you.

Google Plus Serendipity – Blast Off with Martin Shervington

How did Martin know that myself and Elena produce infographics to be in a position to contact me? With the guts of 350,000 followers how did he even know I existed? Well, let’s go back to the start.

You remember my banana photo and yellow background? Or, do you remember my Google Plus K1 Challenge? Well, it was during my K1 Challenge back in December when I first crept onto Martin’s radar and we’ve been in ad hoc contact since. Avid readers of this blog (oh, and how I hope there are many!) will have noticed an uptick in infographic orientated posts over the last few months. Martin recently spotted the “How to Get Over 250 Shares on Google Plus” which then prompted him to reach out.

Based on that last paragraph I think we can make the following deductions to try increase the likelihood of Google Plus serendipity:

  • Be A Pattern Interrupter – blending in is no fun, especially on social media. If you want to get noticed you have to do something that is different, that makes people do a double take and that interrupts the nice and cosy patterns that we’re all accustomed to. Needless to say you don’t want to push too hard here as you there is a thin line between being a pattern interrupter and being off the wall, where possible, avoid the latter
  • Reach Out and Touch Fate – once you’ve interrupted someones pattern, or have started a relationship of some description with them, make sure to foster it. Stay in contact with that person – it doesn’t have to be daily, but as and when there is a good reason to +Mention them on a post of yours or to share some of their content do so. You have to reach out and touch fate – Google Plus power users, like Martin, with hundreds of thousands of followers can’t remember everyone, they are just human, and so if you want to benefit from some Google Plus Serendipity do what you can to increase the likelihood of it occurring. Again, it’s important to note that if you’re approaching relationships with a “me first” approach you’re just wasting your time. In the old school offline world that might have worked but online it’s all about giving something first.
  • You Reap What You Sow – for the last few months, in conjunction with Elena Montes, I’ve been trying to come up with some decent infographics as the benefits of infographics are many and I also wanted to try position myself as a potential infographic provider. Some of these infographics have racked up a crazy amount of shares (by my standards anyway) and as a result it would follow that someone might approach me for infographic design/advice etc. The fact that it was Martin Shervington who got in touch, well, that’s a cherry on top, no doubt. Ultimately put out the best content you can, based on an area or topic that you’re interested in, and you’ll generate leads for relating to that topic.

Google Plus Serendipity – Blast Off with Martin Shervington

Thankfully this isn’t the first bit of Google Plus serendipity that I’ve experienced and I sure hope it won’t be the last. If you have haphazardly or randomly found this post via Google Plus (or, even if you haven’t) then do reach out and let’s see where it’ll lead us. Also, top tip at this stage is to join my mailing list below as that way you’ll be kept up to speed with any big developments and won’t miss any of my best posts.

Anyway, hope you like the infographic below and come on, reach out and touch fate!

Countdown to Blast Off - Martin Shervington Google Plus Serendipity

6 Replies to "Google Plus Serendipity - Blast Off with Martin Shervington"

  • Vukasin
    April 21, 2014 (10:29 pm)


    Haven’t know about these stuff. I was rarely visiting this website but it apparently has lot of useful informations.

    Keep rocking!


    • Robert Ryan
      July 7, 2014 (1:00 am)

      Cheers Vukasin, glad you to hear you like, you keep on rocking too :)

  • Ann P V
    August 15, 2014 (4:34 am)

    Hi Robert,

    Nice to read this wonderful page today.

    I just noticed the importance and I shared/submitted And I a glad that i re shared this informative piece here. I am glad the Admin here accepted it.

    It’s really interesting to note the rapport you initiated with Martin Shervington
    that was really interesting and you brought this informative post.

    The infographic speaks everything related to it. Well done! :-) :-) :-)

    Keep going

    Good Wishes

    ~ Ann P V

    • Robert Ryan
      August 15, 2014 (5:46 pm)

      Hey Ann,

      Thanks for finding my post and sharing it on Kingged – always love it when the serendipity machine keeps spinning…Great to hear you found the infographic about Google Plus useful, was great to be able to team up with Martin and happy with the results.. Hopefully more in the future, who knows? :)
      Thanks again for reading and sharing,

  • Sunday
    August 15, 2014 (2:17 pm)

    Hi Rob,
    Being a pattern breaker is one big takeaway for me in this post. It reminds me that connecting with people the law of attraction must be in place. The takes on reach out and touch fate, as well as you reap what you sow are impressive.

    The infographic with Martin Shervington is reflective of the need to crave and master Google Plus. This platform helps to influence the success of a business and promote valuable relationship if engaged effectively!

    This post was “kingged” or upvoted in where it was shared for bloggers,social marketers,and online marketers.

    • Robert Ryan
      August 15, 2014 (5:43 pm)

      Hey Sunday, cheers for reading and you’re right, being a pattern breaker is one of the most important things.. Once you do that, and the ball starts to roll, you never know where the serendipity might end, eg, post now shared on kingged :)

      Big time agree re Google Plus, I think it’s one of the most important networks to utilise and is a great platform to establish authority in a niche.

      Thanks again for reading..

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