Have We Hit Peak Social Media? – Follow Up

Posted on August 28, 2013

I figured it was time for the August update on whether or not we have hit peak social media. If you missed my first post on the subject last month I’ll quickly give you the downlow now.

A post got my juices going last month to try find out how many users there currently are on social media and to try track the trend in social media usage with a view to trying to gauge whether or not we have hit peak social media usage. To do this I sought out some stats on the number of social media accounts and luckily (well, no luck, just Google) came across ExpandedRamblings. Every month ExpandedRamblings gives a huge list of social media data and so I’m standing on the shoulder of giants and trying to hopefully do something useful with the info. From the data provided by ExpandedRamblings I derive the total amount of social media user accounts from nearly 250 social media sites and then I also total the top 25 which you can see below.

Social Media IconsI’m choosing to keep track of the top 25 as I think that will give an interesting metric as to whether or now we’ve hit peak social media. The theory here is that the top 25, in particular the top ten, probably won’t any new arrivals anytime soon and so the top 25 should give a good snapshot of the state of affairs for social media. By keeping track of the 25 sites in time some hopefully useful data will come to the surface.

Have We Hit Peak Social Media?

And, without further ado, the top 25 for this month.

Top 25 Biggest Social Media Sites in The World!

No.# Name Users (in millions) Comments
1 Facebook 1150 Surely you’ve heard of FB?
2 YouTube 1000 ..ditto for YouTube
3 QQ 825.4 Chinese social media network
4 QZone 611 Chinese social media
5 Sina Weibo 503 Chinese social media site
6 Twitter 500 ..tweet tweet..
7 WeChat/WeiXln 400 Originally Chinese, now global
8 Google+ 343 bigger than you’d think
9 Tagged 330 probably should have heard of this one
10 LinkedIn 238 Social media network for business
11 Tumblr 216.3 They see me tumblin’, they hatin’
12 Line 200 Japanese study social network
13 Gree 190 Japanese social media, sushi pic heaven
14 Renren 178 Chinese real name social network
15 Badoo 172 Russian owned, dating social network
16 Youku Toudou 150 Chinese YouTube
17 Instagram 130 No meal is complete without it
18 VK.com 100 Russian social network site
19 Netlog 84 Founded in Belgium, now global social media network
20 MyHeritage 75 Family orientated social network
21 Pinterest 70 Pin the tail on the..
22 Odnoklassniki 65.3 Russian social network
23 Ask.fm 57 Social media site that’s always in the news
24 ClassMates 55 School based social network
25 Sonico 55 Latin America focused social network

7.698 Billion Users For Top 25 Social Media Sites in the World!

Last month there was a total of 7,519.6 billion user accounts in the top 25 which means we’ve had a 2.3% increase in social media use in the last month. The top 25 accounted for 44.28% of all social media accounts created which is a 2% increase from last month. In total there are a whopping 17.3816 billion user accounts created across all social media sites.

Now, the question is, is that figure going to get much bigger or have we hit peak social media? Really would love to hear your thoughts on it so comment below and stay tuned for the next update.

NOTE: I’m going to keep track of the expandedramblings.com blog post and update this post accordingly. In time, this data may lead to a pie chart, an infographic or something even cooler – we wait with baited breath.

2 Replies to "Have We Hit Peak Social Media? - Follow Up"

  • Lisa Mason (@somedsatisfied)
    August 29, 2013 (9:36 pm)

    I don’t think we’re all the way there yet. I think we’re going to see those numbers grow some more in terms of number of popular networks as well as users on each network before we can consider it “peak”. But it’s growing closer every day.

    • Robert Ryan
      August 30, 2013 (2:35 am)

      Thanks for the comment Lisa…Ye, I think you might be right and short/medium term we’ll continue to see growth but for how long – time will tell.. and I’ll keep you posted..

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