Don’t Under Value Free
I recently met with a new client who has an online digital product, a Feng Shui e-book, and contacted me for some social media consulting on how market her product. After meeting this client I had a real "Dear Diary" moment but first I'll tell you why you shouldn't under value free. This client wanted to sell more of her Feng Shui e-books online but wasn't too sure of the social media strategy to use to achieve her goals. I did an analysis of ...
Triberr – Your New Must Have Online Tool?
If you've come to this post after checking my "About Me" page you'll see I spend quite a bit of my time online engaging in CPD (Continuous Professional Development). Recently I came across Triberr, a platform for bloggers to network and amplify their reach. After spending some time on Triberr I think it could very well be your new must have online tool. In a nutshell Triberr can do the following: Gives you a platform to meet other ...
National Tailoring Academy at Louis Copeland – Site Launch
Those of you who frequent this blog will notice a definitive uptick in the number of site launches happening these days. Myself and Niall are starting to find our design rhythm and production of websites is getting streamlined with great results. Last week we launched Sugar Cubed and this week we launched the National Tailoring Academy at Louis Copeland and initial results are impressive. We were approached by the National Tailoring Academy ...
Secure Search – The Bane of SEO
So, you've finally taken the leap and have got your site or blog up and running. You've bolted on Google Analytics or Clicky (which I recommend) and you're all set to see the web traffic roll in. You've optimised all of your pages and posts and are keen to see which keywords are sending web traffic your way. You excitedly open up your analytics only to see Secure Search as the main keyword that is sending traffic to your site. Ah yes, secure ...
Google Loves Robert Ryan But Hates Me
Well, maybe the terms love and hate are too strong. Google, its crawling spiders and algorithms are robots and bereft of any emotion, but the way Google ranks me for the term Robert Ryan sure makes me think that they don't have much love for me. Check out the rankings for my page for my name - currently 47th. It's an exercise that we've all engaged in when we Google our names to see where we rank or what comes up. When I gave Robert Ryan ...
Web Traffic – The SEO Diaries
Following on from last edition of the SEO Diaries - SERP Watch - this week it's time to discuss some of the fruits of your SEO labour - web traffic. You need and want web traffic, you crave it and yearn for it but that's ok - I do too. Web traffic can come to you from all sorts of avenues like social media campaigns, pay per click advertising, banner ads etc but today we'll focus on organic web traffic as that's what your SEO labour will get ...
Aer Lingus Planes Twitterised – Genius or PR Stunt?
If ever you needed proof of the rise of social media and Twitter use then Aer Lingus provide it. Aer Lingus have just adorned their planes with their Twitter handle and tweeted a picture of it, with the tag line "Have you followed us yet?" and the hashtag of "#SocialJet". However, one must wonder is it just big Twitter publicity stunt? This to me is another sign of just how integrated social media is becoming in our lives. When you see big ...
Sugar Cubed Dublin Hair Salon – Site Launch
One of the great things about being a freelance WordPress web designer is the variety of clients we get to work with. One week myself and Niall are building a website for a restaurant, the next for a tailor and the next a site for a new Dublin Hair Salon called Sugar Cubed. For this build we followed our tried and tested WordPress design methodology. This methodology allows our customer to choose a premium WordPress theme which then allows us ...
Did You Hear The One About The SEO Expert?
Yesterday a friend of mine told me the above zinger of a joke about SEO Experts. It tickled my funny bone so much that I had to share it with you.. Hope you get a chuckle and pass it on!
Google Plus – is IT Permanent?
So, first things first. I don't know about you but I think I came to the Google Plus party late and am right in the middle of a Google Plus geek out. I say right in the middle but in truth I could just be right at the start of this Google Plus adventure. Read on. My first few weeks on Google Plus have been stellar. The level of interaction is refreshingly engaging, and, somewhat "high brow" when compared to the typical Facebook or Twitter ...